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Liforme: Why We Do Black Friday

In the United States, Thanksgiving falls on the fourth Thursday of every November. It’s a holiday focused on family, food, and football (American style, natch). When the last slices of pumpkin pie have been downed, it’s time to start gearing up for the next moveable feast, Black Friday. The day after Thanksgiving ushers in the holiday shopping season with a bang. Most Americans have the day off and, with visions of sales quotas dancing in their heads, retailers incentivise us to hit it hard.

Thanksgiving’s relationship with shopping isn’t anything new. Though the holiday had traditionally been celebrated on the last Thursday of the month, in 1939, a year in which November had five Thursdays, President Franklin D. Roosevelt moved the holiday up to the second to last Thursday to create a longer Christmas retail season. Although this change didn’t stick, Americans were quite accustomed to diving into their Christmas lists with a vengeance right after their turkey dinners. The midnight deals and overrun malls of the 1990s spread to the internet in the 2000s, globalising the Black Friday effect. On the business side, the surge of holiday buying offers a last chance to get in the black before the end of the year.The acquisitive frenzy has the potential to leave a bad taste in the mouth but it can also be the perfect time to apply the 5 rules of conscious shopping and get yourself a bargain at the same time. As we well know, high quality, planet-friendly, ethically made things often come with higher price tags and not a lot of flash sales.

Liforme offers Black Friday discounts because it’s good for our customers, good for our business, and good for our charity partners. As a growing Direct 2 People™ company, we depend on the holiday sales season to keep innovating, keep improving, and keep bringing you the best yoga mats for your practice and for the planet. We are continuing our tradition of giving back a portion of our website sales this Black Friday. You get to pick which of our three charity partners your purchase will support at checkout.If you’ve been waiting for the right time to join the Liforme community, this is it. You’re not going to get a better deal on a Liforme mat. We want to make it possible for more people to experience the joys of a truly purpose-designed yoga mat that doesn’t harm the planet. If you already have a Liforme mat, we want to make it possible for you to share the mat you love with your friends and family. Black Friday comes but once a year so get out there and shop responsibly.


Liv x

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