Ambassador & Influencer Lead

Life is short, make it count. Liforme is a company with boundless ambition and we fundamentally believe that we can change the World significantly through our business. Through challenging the norm and pushing boundaries, we are on a mission to make better products that are truly environmentally conscious, with a supply chain and business practices that are genuinely ethical and socially just. A company of leaders and innovators, who will do whatever it takes to fulfil our mission. Our core products will always be best in class, truly useful and properly made. We will always keep innovating, and we will always give back to the world. We also passionately believe in promoting a healthy work-life balance, and workplace happiness is at the core of our culture.

In less than 5 years, we have shipped our innovative and market-leading Liforme Yoga Mats to people in 100+ countries and in every single US state, and we’ve given much back to the World along the way (including through our official partnerships with WWF, GLAAD, Friends of the Earth and Yoga Gives Back).

We are a dynamic, fast growing, privately owned and digitally-led company based in London with a huge amount of exciting things in the pipeline.  We are now looking to grow and strengthen our team with like-minded, bright people.



Job Purpose

Reporting to the Brand Engagement Manager, this role will have a varied and interesting set of responsibilities, focused on managing and maximising our Ambassador relationships. You will be the first point of contact for all communication from key ambassadors and influencers, managing their accounts, day to day fulfilment tasks, and leading on projects within this area. You will also lead on expanding the programme, sourcing new relationships and reporting on key metrics.

This role is well suited to a social media savvy individual with an interest in and knowledge of yoga, with account management and project management skills. There is significant room for this role to grow and develop as the ambassador programme expands.

We’re looking for someone to develop within our team, who is keen to learn, has an eagle eye for detail and a willingness to go above and beyond to grow our business.


Key Responsibilities:

  • Maintain and build the brand’s relationships with ambassadors and key influencers through social media. 
  • Implementing Ambassador programme development strategy as guided by the Brand Engagement Manager.
  • Prospecting new ambassadors and partnership opportunities.
  • Reporting on ambassador activity and performance
  • Monitoring social media trends and practices related to yoga ambassadors, key influencers and competitors.
  • Fulfilling all Liforme responsibilities to the ambassadors through order creation and support.
  • Involvement in ambassador-related events
  • Key project support as required



  • At least 2 years’ experience in similar roles
  • A proven track record of Ambassador Relationship Management, or similar account management
  • Excellent written communication
  • Highly personable and able to form great working relationships
  • Good analytical and project management skills
  • Social Media skills
  • Ability to adapt quickly and efficiently
  • Ability to work independently and use your initiative
  • An excellent academic record or equivalent work experience

Competencies & Values:

  • Proactive, dynamic & energetic and with a real willingness (especially in the early stages of this role) to be hands on and get involved
  • Exceptional communicator
  • Strong attention to detail 
  • Excellent time management, prioritising to always deliver on-time, in-full
  • Proven to thrive in a fast-paced, start-up, entrepreneurial environment
  • Interest/experience in the yoga industry, with a background of yoga


Convenient office in popular and accessible part of London (Camden Town/ Chalk Farm)


As the responsibilities of this role are varied, you must be a great all-rounder with the ability to manage multiple projects and deliverables simultaneously, with a particular focus on building relationships within the yoga industry.

We want our people to develop, learn and thrive at Liforme. If you have the right spirit, enthusiasm, integrity and energy, we will provide you with exciting ways to personally develop, and, of course, to be part of shaping the future of our ambitious company.



Initially, please send specifically:

  1. your CV; and
  2. EITHER 100 words OR a 1 minute video that best describes you and your career aspirations 


We’re looking forward to hearing from you!