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Life is short, make it count. Liforme is a company with boundless ambition and we fundamentally believe that we can change the World significantly through our business.
We are a dynamic, fast growing (2019 Sunday Times Fast Track 100), privately owned and digitally-native company in the Yoga & wellness sector with sales in over 170 countries Worldwide, and with many exciting things in the pipeline. We are a “Direct 2 PeopleTM” (D2P) business, focused primarily on e-commerce through our website Liforme.com
We reinvented the Yoga mat back in 2008 and have since grown to become a leading brand in the Yoga industry, loved and trusted for our ground-breaking innovations and our commitment to environmental sustainability and using our business to promote social justice in the World. We have a market-leading customer service record and average 4.9* product and service reviews globally – we do not like to do things by halves! We also have an exciting pipeline of new and innovative products which we will deliver in the near future.
Our mission is to support and encourage the practice of Yoga with our original, ground-breaking and truly useful products; to bring the values of Yoga to the Yoga business and beyond; and to unite a global community of people around our common goal to 'Live For More' through the products we produce and sell, how we run our business and how we Give Back to the World through it.
Headquartered in central London and now working in a hybrid remote + office structure, we are continuing to grow and strengthen our team with the addition of further like-minded, bright and ambitious people.