Graphic Designer (Digital & E-Commerce Focus)


Life is short, make it count. Liforme is a company with boundless ambition and we fundamentally believe that we can change the World significantly through our business.


We are a dynamic, fast growing (2019 Sunday Times Fast Track 100), privately owned and digitally-native company in the Yoga & Wellness sector with sales in over 170 countries Worldwide, and with many exciting things in the pipeline. We are a “Direct 2 PeopleTM” business, focused primarily on e-commerce through our website


We reinvented the Yoga mat back in 2008 and have since grown to become a leading brand in the Yoga industry, loved and trusted for our ground-breaking innovations and our commitment to environmental sustainability and using our business to promote social justice in the World. We have a market-leading customer service record and average 4.9* product and service reviews globally – we do not like to do things by halves!  We also have an exciting pipeline of new and innovative products (including new categories beyond Yoga mats) which we will deliver in 2022 and beyond.


Our mission is to support and encourage health & wellbeing through Yoga and mindful movement with our original, ground-breaking and truly useful products; to bring the values of Yoga to the Yoga business and beyond; and to unite a global community of people around our common goal to 'Live For More' through the products we produce and sell, how we run our business and how we Give Back to the World through it.


Headquartered in central London and now working in a hybrid remote + office structure, we are continuing to grow and strengthen our team with the addition of further like-minded, bright and ambitious people.


--- Your role ---

As one of our Midweight Graphic Designers, you will join our in-house Design Team and report primarily to our Head of E-Commerce whilst working in parallel on a day to day basis with designated E-Commerce team members who are responsible for our digital marketing activities and for the management and evolution of our Website with a focus on e-commerce trading and user flow/journey aspects. For creative approvals, you will also work closely in some areas with our Founder/CEO supported by other team members as appropriate.


You will also work alongside (and partly support) our brand engagement/community marketing-focused graphic designer, but you will be responsible primarily for servicing the e-commerce function of the business with market-leading graphic & visual design assets to deliver against strategic goals.


Your role is integral to ensuring the brand messages and design aesthetic are consistent across all touch points, and you will be responsible for delivering a high volume of creative assets including digital ads, certain email campaigns and other marketing collateral, as well working closely together with our E-Commerce Website Manger on a day to day basis to constantly improve and evolve the layout and user flows/experience of our e-commerce website in order to  help achieve our ambitious commercial targets. You will deliver on-trend design that reflects the company’s ethics, values & mission in a voice that speaks to our customer demographic. You will also support (on a regular and ad hoc basis, as required) other graphic design team members and occasionally help with other bits of graphic design work for other functions of the business.


This is a very hands on role for a smart, solution-seeking designer who looks at the big picture as well as the details. We are seeking a team player with a positive attitude, who thrives on creative collaboration and efficiency and can work to brief, in a fast paced, get-the-job-done environment.


Most importantly, we’re looking for someone whose values align with ours, and who is willing to go above and beyond to help grow our business in pursuit of our company’s mission to be a force for good in the World.



--- What you’ll bring ---

  • An excitement for design and all things creative, naturally!
  • Up to date knowledge of best practices for digital design across web, email and social.
  • Confidence in owning projects & taking direction.
  • Excellent attention to detail.
  • Reliable, flexible and cooperative approach.
  • Meticulously organised, the ability to meet deadlines, and multi-task in a dynamic work environment.
  • Highly self-motivated and driven attitude.
  • Excellent written and verbal communication and presentation skills.


--- What you’ll have ---


Essential key skills:

  • Advanced Photoshop, Illustrator and InDesign skills.
  • Premiere Pro skills
  • Working knowledge of Figma (or equivalent).
  • Experience in Shopify or similar e-commerce CMS.
  • Strong organisational, planning & project management skills.
  • Strong portfolio demonstrating clear design thinking and problem solving.
  • 2+ years design experience for a consumer product brand (or close equivalent)
  • 2+ years of e-commerce experience.
  • Graphic Design degree or equivalent qualifications



  • Basic experience of Klaviyo or similar email marketing software.
  • After Effects skills, or similar.
  • Experience working in a start-up or scale-up/fast growing e-commerce business.
  • Interest in Yoga, Fitness and wellbeing is a bonus!


--- What we’ll offer you ---


  • Competitive salary
  • Hybrid and flexible working structure – remote and office based (Wednesdays and Thursdays in Office)
  • Amazing architect-designed office in Camden (2 mins to Chalk Farm tube)
  • Private Health Insurance.
  • Good holiday allowance.
  • Pension contribution.
  • Monthly fitness/wellness/gym allowance.
  • An exciting calendar of team social gatherings and events.
  • Probably the best people you’ve ever met.
  • And more…


We know that diversity in experiences, backgrounds and identities can expand horizons. We’re committed to being an equal opportunities employer – and that starts with our recruitment process. We are simply united by a set of common values and goals: do exceptional work, support and encourage health and wellbeing, challenge the norm, save the planet, make the world a better place, treat people right, have a positive impact, give back, and have fun.



Initially, please send specifically:

  1. your CV; and
  2. EITHER 100 words OR a 1 minute video that best describes you and your career aspirations 



We’re looking forward to hearing from you!