what are we doing to help?

Learn more about what we are doing as a business to support the social justice efforts of women & children, the Yoga community, and to support the LGBTQ+ rights movement.


Racial diversity in yoga programme

We are dedicated to cultivating a more racially inclusive and equitable Yoga landscape that reflects a diverse range of practitioners and perspectives. Help us support this mission but donating below!


This fund was launched in April 2020, and since then has helped to provide vital cashflow during the COVID-19 global pandemic for Yoga teachers and studios, who run crucially important businesses at the heart of our community. The impact of the pandemic is continuing to be felt Worldwide, so please continue to give what you can afford. We’re asking you in our community to let us know if your Yoga teacher or local studio are in particular need right now. Even if you cannot afford to donate, please take a moment to nominate a recipient below.


who are Yoga Gives Back?

We are proud to pledge our official support to Yoga Gives Back, a non-profit organisation dedicated to raising awareness and funds to support vulnerable women and children in India. Yoga Gives Back was founded by Kayoko Mitsumatsu in 2006 to find a way for the global Yoga community to help empower people in India who lack the means to build sustainable livelihoods after being inspired by a film she was making about microfinancing. Their mantra of “For the cost of one yoga class, you can change a life,” has been carried forward by dedicated supporters across the globe in over 30 countries.
By partnering with local NGOs in India, Yoga Gives Back has grown to assist over 2,400 mothers and children with micro-loan programs and educational funds with a minimum 5-year commitment to each person. Since the COVID-19 pandemic, Yoga Gives Back has expanded their support network to include projects that provide women and children access to the Internet and basic computer education, as well as to sanitary pad making machines which provide women and girls with much-needed affordable and biodegradable high quality menstrual products whilst also creating a source of income for women in Yoga Give Back’s micro-loan groups.
Through our official partnership with Yoga Gives Back, we are committed to helping them raise significant funding for their life-changing projects. And we are also providing resources and support to help them spread their global reach and advance their goal of raising awareness and funds to alleviate poverty in India.
Want to get involved? Join Yoga Gives Back's cornerstone #onemillionyogis campaign, which aims to unite Yogis around the world to empower women and children in India. The goal is for one million Yogis to come together to provide economic and academic opportunities to impoverished people in the birthplace of Yoga.

Read more about the impact Yoga Gives Back has had on the lives of women and children in India


We are very proud to support GLAAD, the leading LGBTQ+ media advocacy organisation. GLAAD rewrites the script for LGBTQ+ acceptance. As a dynamic media force, GLAAD tackles tough issues to shape the narrative and provoke dialogue that leads to cultural change. GLAAD protects all that has been accomplished and creates a world where everyone can live the life they love.

our contribution

3% of all sales of the Liforme Rainbow Hope Mat via liforme.com will be donated to support our Official Charity Partner, GLAAD, an LGBTQ+ organisation that works through the media to accelerate LGBTQ+ acceptance and create a world where everyone is able to express themselves freely.