Mid-weight Graphic Designer

Hi, we’re Liforme. We are a dynamic, fast growing (2019 Sunday Times Fast Track 100), “Direct 2 People®” and B Corp certified business, focused primarily on e-commerce through our website Liforme.com. Our mission is to support and encourage health and wellbeing through Yoga; to bring the values of Yoga to the Yoga business and beyond; and to build a global community of people who ‘Live For More®’ by focusing on sustainability, ethics and Giving Back to the World in everything we do.

We have very exciting (and challenging) plans for growth and are expanding our team. If our mission resonates with you, and you’d like to join our fast-paced and dynamic team working in a hybrid remote + office structure with our headquarters in Camden Town, Central/North London, then we’d love to hear from you. 


--- Your role ---

As one of our Mid-weight Graphic Designers, you will join our in-house Design Team and report in parallel to our Brand Engagement Manager and our Founder/CEO (who remains responsible for the Creative function of the business). You’ll work on a day to day basis with team members across the business to achieve strategic goals, supporting our Brand Engagement team with market-leading graphic and visual design assets for all organic marketing touchpoints (focused on social media) as well as supporting our E-Commerce team with design assets for our paid digital marketing activities (including social media ads), our Website and certain aspects of our email-marketing activities. You will also from time to time provide ad hoc design support to other areas of the business as needed.

Your role is integral to ensuring the brand messages and design aesthetic are consistent across all touch points, and you will be responsible for delivering a high volume of creative in order to  help achieve our ambitious commercial targets. You will deliver on-trend design that reflects the company’s ethics, values & mission in a voice that speaks to our customer demographic.

This is a very hands on role for a smart, solution-seeking designer who looks at the big picture as well as the details. We are seeking a team player with a positive attitude, who thrives on creative collaboration and efficiency and can work to brief in a fast paced, get-the-job-done environment. Our marketing campaigns are usually planned or changed/evolved on short notice to make the most of available business opportunities, so we are looking for someone who is good under pressure and enjoys this flexible and dynamic ‘start-up like’ way of working. 

We’re also looking for someone whose values align with ours, and who is willing to go above and beyond to help grow our business in pursuit of our company’s mission to be a force for good in the World.


--- What you’ll bring ---

  • An excitement for design and all things creative, naturally!
  • Up to date knowledge of best practices for digital design across web, email and social.
  • Confidence in owning projects & taking direction.
  • Excellent attention to detail.
  • Reliable, flexible and cooperative approach.
  • Meticulously organised, the ability to meet deadlines, and multi-task in a dynamic work environment.
  • Highly self-motivated and driven attitude.
  • Excellent written and verbal communication and presentation skills.


--- What you’ll have ---

 Essential key skills:

  • Advanced Photoshop, Illustrator and InDesign skills.
  • Good Premiere Pro / video editing skills
  • Working knowledge of Figma (or equivalent).
  • Experience in Shopify or similar e-commerce CMS.
  • Strong organisational skills.
  • Strong portfolio demonstrating clear design thinking and problem solving.
  • 2+ years design experience for a consumer product brand (or close equivalent)
  • Graphic Design degree or equivalent qualifications


  • Basic experience of Klaviyo or similar email marketing software.
  • After Effects skills, or similar.
  • Experience working in a start-up or scale-up/fast growing e-commerce business.
  • Interest in Yoga, Fitness and wellbeing is a bonus!


    --- What we’ll offer you ---

    • Competitive salary
    • Hybrid and flexible working structure – remote and office based (Wednesdays and Thursdays in Office)
    • Amazing architect-designed office in Camden (2 mins to Chalk Farm tube)
    • Private Health Insurance.
    • Pension contribution.
    • Monthly fitness/wellness/gym allowance.
    • An exciting calendar of team social gatherings and events.
    • Probably the best people you’ve ever met.
    • And more…

     We know that diversity in experiences, backgrounds and identities can expand horizons. We’re committed to being an equal opportunities employer – and that starts with our recruitment process. We are simply united by a set of common values and goals: do exceptional work, support and encourage health and wellbeing, challenge the norm, save the planet, make the world a better place, treat people right, have a positive impact, give back, and have fun.



    Initially, please send specifically:

    1. your CV; and
    2. EITHER 100 words OR a 1 minute video that best describes you and your career aspirations 

    to jobs@liforme.com

     We’re looking forward to hearing from you!