Our Mission
To support and encourage the practice of Yoga with our truly groundbreaking and truly useful products. To bring the values of Yoga to the Yoga business and beyond, uniting people who aspire to ‘Live for More®’ by positively engaging in our communities, locally and globally. We back up our beliefs in environmental and social justice and ethical business with concrete actions and since August 2022 we are B Corp certified.


This sparked the beginning of the Liforme Journey.
- JAMES, FOUNDER

Practice Made Perfect
we started a five-year process of research and development to reinvent the Yoga mat.
We created the first of its kind Yoga mat alignment system with intelligent markers to universally guide Yogis of all shapes and sizes.
Through tireless testing and sampling, we developed our revolutionary GripForMe™ material and many more game-changing innovations to help transform the practice of Yogis the World over.

Never Cut Corners
As Yoga popularity has grown, so have the opportunities for unscrupulous businesses looking to cash in and make cheap products which negatively impact our environment and cause harm through unjust supply chains. At Liforme however, we wear our principles on our sleeve, only offering high-quality products that we believe in.


Always Planet First
We work tirelessly to ensure the most Planet-friendly and carbon-efficient logistics and business operations.

Purchase With Purpose
Our Journey Continues...
We didn’t just create a revolutionary Yoga Mat and stop there. We’ve created a growing community which focuses on giving back to our Home Planet and its people. In 2022, we launched our accessories range and the World’s first Liforme 3D Alignment Yoga Mat Customiser.