PR & Events Manager

Life is short, make it count. Liforme is a company with boundless ambition and we fundamentally believe that we can change the World significantly through our business. Through challenging the norm and pushing boundaries, we are on a mission to make better products that are truly environmentally conscious, with a supply chain and business practices that are genuinely ethical and socially just. A company of leaders and innovators, who will do whatever it takes to fulfil our mission. Our core products will always be best in class, truly useful and properly made. We will always keep innovating, and we will always give back to the world. We also passionately believe in promoting a healthy work-life balance, and workplace happiness is at the core of our culture.

In less than 5 years, we have shipped our innovative and market-leading Liforme Yoga Mats to people in 100+ countries and in every single US state, and we’ve given much back to the World along the way (including through our official partnerships with the leading Environmental conservation charity Friends of the Earth, leading animal welfare charity RSCA and international social justice charity Yoga Gives Back).

We are a dynamic, fast growing, privately owned and digitally-led company based in London with a huge amount of exciting things in the pipeline. We are now looking to grow and strengthen our team with like-minded, bright people.

Job Purpose

Reporting to the Brand Engagement Manager, this role will have a varied and interesting set of responsibilities, focused on running our PR & events to maximize brand exposure and build awareness and engagement. You will increase brand value by building strategic relationships with appropriate PR agencies and Events, managing, reporting and recommending key strategic changes to support business growth.

This role is well suited to an individual with account/agency management skills, who enjoys networking and developing key relationships, and who has a particular interest in the yoga industry.

We’re looking for someone to develop within our team, who is keen to learn, has an eagle eye for detail and a willingness to go above and beyond to grow our business.

Key Responsibilities

  • Organisation & Delivery of the Company’s presence at relevant industry events from time to time, attending strategically important industry events and trade shows where necessary.
  • Develop and maintain strategic, efficient and purposeful partnerships (including with other select brands, charities and other relevant organisations), predominantly online but also offline (e.g. in relation to key industry events).
  • Develop and manage relationships with key publishers, event organisers and other important players in the Yoga and wellness world, to ensure Liforme has access to PR opportunities.
  • Create and delivering integrated PR and digital communications strategies and campaigns from start to finish, reaching target consumer audiences.


  • At least 2-3 years’ experience in similar roles
  • A proven track record of Events & PR Management
  • Excellent written & verbal communication
  • Highly personable, able to form great working relationships and apply networking skills.
  • Great organisation skills
  • Ability to adapt quickly and efficiently
  • Ability to work independently and use your initiative
  • An excellent academic record or equivalent work experience

Competencies & Values:

  • Proactive, dynamic & energetic and with a real willingness (especially in the early stages of this role) to be hands on and get involved
  • Exceptional communicator
  • Strong attention to detail
  • Interest in and knowledge of the yoga industry.
  • Excellent time management, prioritising to always deliver on-time, in-full
  • Proven to thrive in a fast-paced, start-up, entrepreneurial environment

Convenient office in popular and accessible part of London (Camden Town/ Chalk Farm)

As the responsibilities of this role are varied, you must be a great all-rounder with the ability to manage multiple projects and deliverables simultaneously.

We want our people to develop, learn and thrive at Liforme. If you have the right spirit, enthusiasm, integrity and energy, we will provide you with exciting ways to personally develop, and, of course, to be part of shaping the future of our ambitious company.

To apply: please send a CV and 100 words on why you are right for this role to [email protected]