Social Media Lead

Life is short, make it count. Liforme is a company with boundless ambition and we fundamentally believe that we can change the World significantly through our business. Through challenging the norm and pushing boundaries, we are on a mission to make better products that are truly environmentally conscious, with a supply chain and business practices that are genuinely ethical and socially just. A company of leaders and innovators, who will do whatever it takes to fulfil our mission. Our core products will always be best in class, truly useful and properly made. We will always keep innovating, and we will always give back to the world. We also passionately believe in promoting a healthy work-life balance, and workplace happiness is at the core of our culture.

In less than 5 years, we have shipped our innovative and market-leading Liforme Yoga Mats to people in 100+ countries and in every single US state, and we’ve given much back to the World along the way (including through our official partnerships with the leading Environmental conservation charity Friends of the Earth, leading animal welfare charity RSCA and international social justice charity Yoga Gives Back).

We are a dynamic, fast growing, privately owned and digitally-led company based in London with a huge amount of exciting things in the pipeline. We are now looking to grow and strengthen our team with like-minded, bright people.

Job Purpose

Reporting to the Brand Engagement Manager, this role will focus on developing and improving the company’s outreach through its social media channels (with a strong focus on Instagram), significantly increasing the reach and engagement of the brand in order to improve brand awareness on a global scale. You will make recommendations for, and support in implementing key strategic initiatives via social media through engagement as guided by the Brand Engagement Manager. Your exceptional communication skills will mean that you are able to convey our brand tone of voice and brand values in all that you do. You will report on the results of all activity and be constantly striving to increase reach and engagement.

This role is well suited to an individual who is proactive and enthusiastic, friendly and open-minded, and is expertly social media savvy, with an awareness of Social Media trends and how to get the best out of this channel. We’re looking for someone who has an understanding of the yoga industry, who is keen to learn, has an eagle eye for detail, a tenacious and resilient personality and a willingness to go above and beyond to grow our business.

Key Responsibilities

  • Lead on executing Liforme’s engagement across all social media channels (with a strong focus on Instagram), in order to increase the reach and presence of the brand
  • Support on sourcing images and content through our social media channels, for use in our marketing activities
  • Building and maintaining relationships with influencers
  • Support with social media posting schedule
  • Analysis, daily review and reporting on the use and success of specific social media events/activities
  • Support the Ambassador Manager in tracking and reporting on ambassador performance and engagement
  • Feedback important and significant outcomes/trends to the Brand Engagement Manager to support strategic targets to grow the business and improve brand awareness



  • Minimum 3+ years overall work experience, including minimum 1-2+ years’ experience in delivering brand reach through social media
  • Excellent written & verbal communication
  • Highly personable and able to form great working relationships
  • Ability to portray the brand point of view in a personable and accurate manner
  • A commercial and practical mindset
  • Ability to adapt quickly and efficiently
  • Ability to work independently and use your initiative
  • Experience working in (or a keen interest and understanding of) the health and fitness and/or yoga industry


  • Experience working in a start-up or fast growing ecommerce business

Competencies & Values:

  • Proactive, dynamic & energetic and with a real willingness to be hands on and get involved
  • Exceptional communicator
  • Strong attention to detail
  • Excellent time management skills, prioritising to always deliver on-time, in-full
  • Proven to thrive in a fast-paced, start-up, entrepreneurial environment

Convenient office in popular and accessible part of London (Camden Town/ Chalk Farm)

As the responsibilities of this role are varied, you must be a great all-rounder with the ability to manage multiple projects and deliverables simultaneously.

We want our people to develop, learn and thrive at Liforme. If you have the right spirit, enthusiasm, integrity and energy, we will provide you with exciting ways to personally develop, and, of course, to be part of shaping the future of our ambitious company.

To apply: please send a CV and 100 words on why you are right for this role to [email protected]