Privacy Policy

We love our Yogi community and care about ensuring that your privacy is protected. Any information we collect about you will only ever be used in accordance with this privacy policy. We regularly review this privacy policy, and any updates will be published on this page.

Data Controller

Liforme Ltd is the data controller responsible for your personal data.

If you have any questions about this privacy policy or how we handle your personal information, please contact us at: info@liforme.com

How We Collect Information

• When you place an order with Liforme
• When you create an account on the Liforme website
• When you sign up for the Liforme newsletter
• When you communicate with us via email, contact forms, or live chat
• When you engage with us or our partners on social media
• When you sign up with us at events
• When you visit our website (we may use cookies to improve functionality and remember your preferences)
• When you share our content via links
• When you participate in promotions, competitions, or campaigns we support

What We Collect

We may collect the following types of information:

• Your name
• Email address
• Phone number
• Billing address
• Delivery address
• Order details and purchase history
• Payment method (payment details are collected and encrypted directly by our payment processors and are not stored by Liforme)
• Information you provide when communicating with us via email, live chat, or social media
• Attendance at partner events
• Cookie and analytics data
• IP address of your computer or device
• Device type used to access our website (such as phone, tablet, or laptop)
• Entry details for Liforme-supported competitions or promotions

If you would like us to remove any cookie data associated with you, please contact us at info@liforme.com

What We Do With Information We Collect

We're committed to providing the best customer experience possible and use your information to make it easier for you to navigate our website, have information tailored to you, and manage your Liforme order. We hold your personal information in line with our retention policy, which details how we only hold it for as long as required.

Fulfilment of Your Order

We see your order through to delivery, contacting you with information about the purchase along the way. Order details are shared with our order software, warehouses, and delivery companies to ensure timely delivery.

Engagement With You

Where you have given consent, we may:

• Share our newsletter with you
• Send you information about new products, special offers, or other information related to your purchase
• Use your details to show you advertising on platforms such as Instagram, Facebook, Google, YouTube, Bing, TikTok, and Pinterest

If you have provided your phone number and consented to SMS and/or WhatsApp communication, we will send relevant messages including updates on new products, special offers, and abandoned cart notifications. SMS and/or WhatsApp opt-in data and consent will not be shared with any third parties.

Business Improvement

To make our business more efficient, we may aggregate personal information and use anonymised data for purposes including testing IT systems, research, data analysis, improving our site, and developing new products and services. We may share anonymised information with professional third-party service providers operating under contract.

Third-Party Services

Rakuten Advertising

Cookie ID: rmuid | Targeting Cookies used by Rakuten Advertising Affiliate Network | Expires within 365 days

Klarna

To offer Klarna’s payment options, we share certain personal information with Klarna, such as contact and order details, so Klarna can assess eligibility and tailor payment options. Your personal data is handled according to Klarna’s privacy policy and applicable data protection law. General information is available here and Klarna’s privacy policy here.

Tree-Nation

To offer tree-planting initiatives, we share your name and email with Tree-Nation to send tree-gift email reminders. Your data is handled according to Tree-Nation's privacy policy and applicable data protection laws.

Mention Me

To operate our refer-a-friend program, certain targeting cookie data may be shared with Mention Me. Functional cookies are set when customers interact with the program. These cookies help protect against program fraud. More info is available here.

Managing Your Information

To manage or update your personal information, please submit your request through our contact form or email us at info@liforme.com.

Data Security

We prioritise the security of your personal data and implement appropriate technical and organisational measures to protect it from unauthorised access, alteration, or misuse.

Data Retention

We retain personal information only for as long as necessary to fulfil the purposes for which it was collected, or as required by law. To have your data deleted or modify cookie preferences, contact us or use the options in our cookie banner.

Cookie Policy

Our website uses cookies to improve functionality, analyse website usage, and provide relevant marketing. Users in GDPR-regulated regions are presented with a cookie consent banner to manage and customise their preferences. Cookies can also be managed via your browser settings.

Policy Updates

We may update this privacy policy from time to time. Any changes will be published on this page. We encourage users to review this page periodically to stay informed about how we protect personal data. Your continued use of our services after updates indicates acceptance of the revised policy.