Liforme Partners with CleanHub to Fight Ocean Plastic Pollution

2 min read
Liforme Partners with CleanHub to Fight Ocean Plastic Pollution
Environment

The solution to ocean plastic pollution begins on land. CleanHub works in areas that lack waste management systems to coordinate the collection of plastic waste for recycling and reuse, keeping plastics out of landfills and waterways.

Updated on: 28th May 2025 Posted on: 18th April 2024

In this Article

In this Article Jump to
  • 01.Plastic Pollution at Sea Begins on Land
  • 02.How to Keep Plastics Out of the Ocean
  • 03.Impacts 

Plastic pollution in the world’s oceans is such a huge environmental catastrophe that contemplating a solution can be overwhelming. What can you do to help? How can any individual contribute meaningfully? CleanHub have figured out a way.

The Great Pacific Garbage Patch is an immense, rotating soup of waste composed primary of micro-plastics. Plastic doesn’t biodegrade; it breaks into smaller and smaller pieces, which can kill marine organisms and block the sunlight that allows algae and plankton to develop below the surface, disrupting the food chain. Harmful chemicals from plastics are also leeched into the sea water. There are additional large garbage patches of plastic in the Atlantic and Indian Oceans. 

Removing plastic from the oceans is vastly complicated, involving the cooperation of many nations and the development of new technologies. Clean-up is obviously crucial, but prevention is just as important. Approximately 80% of the plastic waste in the ocean originates on land. Stopping this plastic from entering waterways is an effective first step and the means and technologies are readily available. That’s what CleanHub is all about.

CleanHub’s approach is simple: partner with under-resourced waste management organisations in coastal regions of developing countries to collect, track, and dispose of plastic trash. Here’s how it works:

• Employ locals to pick up and sort plastic that otherwise would go uncollected, which keeps trash out of waterways and landfills and improves the socio-economic situations of the workers.
• Recycle collected plastic whenever possible.
• Send non-recyclable plastic to be co-processed into fuel.
• Track impacts digitally in real time through the process of collection, sorting, and processing.

CleanHub, a certified B Corp, allows brands and individuals to make an immediate, traceable difference in the fight against plastic pollution. 

Liforme has funded the collection of over 20,000 kg of plastic to date. That’s kept the equivalent of roughly two million (!) plastic bottles out of the sea! 

Our partnership with CleanHub is an important part of our Giving Back programme

By Ann Pizer who has been practicing and writing about yoga for over 20 years.
Environment

In this Article

In this Article Jump to
  • 01.Plastic Pollution at Sea Begins on Land
  • 02.How to Keep Plastics Out of the Ocean
  • 03.Impacts 

Popular Articles