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Our respect for the important yogic principle of Ahimsa (non-violence) means that we truly care about animal preservation and the humane treatment of all living beings.
What have we been doing to help?
Learn more about the charities we have partnered with to help protect and preserve wildlife Worldwide.
The World Wide Fund for Nature

Our Contribution
We've partnered with WWF to create a World where people and nature can thrive together.
Our fiercely vibrant Liforme Year of the Tiger Yoga Mat in orange, black and cream tiger stripes to honour our dedication to wildlife protection. 3% of Liforme.com sales of this special edition mat go towards WWF’s conservation and campaigning work.

Who they are
Since 2010, WWF have been working to help secure a viable future for wild tigers and today, over 80% of wild tigers live in WWF supported landscapes. Every time WWF protect a tiger, they also protect around 25,000 acres of forest—forests that sustain wildlife and local communities and supply people around the world with clean air, water, food, and products.
The RSPCA

Our Contribution
We are very proud to have supported the work of the world-renowned Royal Society for the Prevention of Cruelty to Animals (RSPCA) and have donated over £45,000 to help rescue suffering animals.

Who they are
Founded in 1824, the RSPCA's mission is to ensure that animals have a good life by rescuing and caring for those in need, by advocating on behalf of all animals and by inspiring everyone to treat them with compassion and respect.

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