E-Commerce Trading Executive


Life is short, make it count. Liforme is a company with boundless ambition, and we fundamentally believe that we can change the World significantly through our business. We are proud to be B Corp Certified. 

We are a dynamic, fast growing (2019 Sunday Times Fast Track 100), privately owned and digitally native company in the Yoga & Wellness Sector with sales in over 185 countries Worldwide, and with many exciting things in the pipeline. We are a scale up business that still operates in many ways like a start up, and this energetic and flexible approach is at the core of how we operate.

We reinvented the Yoga mat back in 2008 and have since grown to become a leading brand in the Yoga and wellness industry, loved and trusted for our ground-breaking innovations and our commitment to environmental sustainability and using our business to promote social justice in the World. We have a market-leading customer service record and average 4.9* product and service reviews globally – we do not like to do things by halves! 

Our mission is to support and encourage the practice of Yoga and physical and mental wellbeing with our original, ground-breaking and truly useful products; to bring the values of Yoga to the Yoga business and beyond; and to unite a global community of people around our common goal to 'Live For More' through the products we produce and sell, how we run our business and how we Give Back to the World through it.

Headquartered in central London and now working in a hybrid remote + office structure (currently Weds/Thurs at our office in the heart of Camden Town, 5 mins from Camden Town tube), we are continuing to grow and strengthen our team with the addition of further like-minded, bright and ambitious people.


Job Purpose

As the E-Commerce Trading Executive, you will play a crucial role in supporting the E-Commerce Trading Manager and the wider E-Commerce team. Reporting to the E-Commerce Trading Manager, your focus will be on assisting with the execution of strategies and initiatives to optimise the trading performance of the company's branded E-Commerce channel, Liforme.com. Your efforts will contribute to enhancing our digital marketing strategies, maximising channel sales, and supporting projects that drive traffic, improve website conversion, and foster customer engagement and retention. This role offers a unique opportunity to contribute to the growth and success of our E-Commerce, which is the core sales channel of our fast-growing DTC-focused business.


Key Responsibilities

  • Support the E-Commerce Trading Manager in the day-to-day management and execution of digital marketing campaigns across various channels, including Email Marketing, Affiliates, Paid Search, Paid Social and Display Advertising.
  • Assist in the creation, deployment, and management of email newsletters, including campaign planning, content creation, segmentation, testing, and analysis to drive engagement and sales.
  • Help maintain and develop relationships with key affiliate partners.
  • Help maintain up-to-date market and competitor knowledge to identify and suggest new opportunities for business growth.
  • Contribute to the monitoring and reporting of trading performance on a daily, weekly, monthly, and annual basis.
  • Collaborate with our Brand Engagement (organic marketing) team to ensure effective campaign execution around sales events, product launches, and key brand initiatives.
  • Participate in the suggestion and execution of A/B testing across marketing channels, website pages and conversion funnels to enhance user experience and conversion rates.
  • Support the maintenance of the data collection strategy for the website and CRM, ensuring data quality and compliance.
  • Perform additional tasks and responsibilities as required to support the E-Commerce team and contribute to the company's digital marketing and sales goals.


What You'll Have

  • Previous experience in an E-Commerce or digital marketing role.
  • Excellent project management skills and the ability to work effectively in a team environment.
  • Analytical mindset with attention to detail.
  • Proactive, eager to learn, and capable of managing multiple tasks simultaneously.
  • Strong communication and interpersonal skills.
  • Degree in Marketing, Digital Marketing or a related field.
  • Strong understanding of digital marketing channels and strategies, particularly in email marketing and affiliate marketing.
  • An interest in fitness, wellness and/or Yoga
  • Experience working in the health and fitness and/or yoga industry
  • Experience working in a start-up or fast-growing ecommerce business


What You’ll Bring

  • Proactive with a real willingness to be hands on and get things started
  • Exceptional numerical & analytical skills
  • Good communication skills
  • Strong attention to detail and tracking of results
  • Excellent time management, prioritising to always deliver on-time, in-full
  • Proven to thrive in a fast-paced, start-up, entrepreneurial environment

We want our people to develop, learn and thrive at Liforme. If you have the right spirit, enthusiasm, integrity and energy, we will provide you with exciting ways to personally develop, and, of course, to be part of shaping the future of our ambitious company.


What We’ll Bring

Key perks:
  • Competitive salary
  • Hybrid and flexible working structure – remote and office based.
  • Private Health Insurance.
  • Good holiday allowance.
  • Pension contribution.
  • Monthly fitness/wellness/gym allowance.
  • An exciting calendar of team social gatherings and events.
  • Probably the best people you’ve ever met.
  • And more…


If you are up for the challenge, please send to jobs@liforme.com:

  • your CV; and
  • EITHER 100 words OR a 1 minute video that best describes you and your career aspirations

Salary: competitive/dependent on experience.

We know that diversity in experiences, backgrounds and identities can expand horizons. We’re committed to being an equal opportunities employer – and that starts with our recruitment process. We are simply united by a set of common values and goals: do exceptional work, support and encourage the practice of Yoga, challenge the norm, make the world a better place, treat people right, have a positive impact, give back, and have fun.