Learn more about the charities we have partnered with to honour our dedication to sustainability & conservation.


Friends of the Earth are dedicated to protecting the natural World and the wellbeing of everyone in it.


Tree-Nation gathers and coordinates reforestation efforts Worldwide in a unique platform.



To date, Tree-Nation have planted over 25 million trees as part of 80 projects on 6 continents, and we plan to add many more! Trees are key pillars of the World for both humans and the environment. They benefit us by purifying water, air and creating better social conditions. They benefit the environment by providing homes for various forms of life, cooling our climate and improving our soil.


Friends of the Earth

We are very proud to support Friends of the Earth. Friends of the Earth is an international community that brings together more than two million people in 75 countries dedicated to the protection of the natural world and the wellbeing of everyone in it. It leads campaigns, provides resources and information, and promotes alternative solutions aimed at creating a cleaner, healthier, fairer world for everyone, for today and generations to come. We believe that by working together we can protect people and the planet!

our contribution


purple earth

We created Liforme's 'Purple Earth' Mat in a naturalistic hue to honour our dedication to sustainability and conservation. 3% of all sales are donated to support the work of Friends of the Earth.

mother earth

We created Liforme’s ‘Mother Earth’ Yoga Mat created to inspire a connection with nature during your practice and in honour of protecting our Home Planet. 1% of all sales are donated to support the work of Friends of the Earth and 5 trees are planted with Tree-nation.

The History of the Yoga Mat

The development of the Yoga mat as we know it is quite an interesting story. Watch our animated journey through the history of the mat, from animal skins to carpet underlay, as Yogis searched for the perfect steady and comfortable base for their practices. Discover why PVC mats are so toxic for the environment (not to mention not very effective at offering cushioning and traction) and learn why it’s more important than ever to choose a body-kind and planet friendly mat.