what are we doing to help?

Learn more about what we are doing as a business to support the social justice efforts of women & children, the Yoga community, and to support the LGBTQ+ rights movement.


who are Yoga Gives Back?

We are proud to pledge our official support to Yoga Gives Back, a non-profit organisation dedicated to raising awareness and funds to support vulnerable women and children in India. Yoga Gives Back was founded by Kayoko Mitsumatsu in 2007 after she was inspired by a film she was making about microfinancing to find a way for the global Yoga community to help empower people in India who lack the means to build sustainable livelihoods.
Yoga Gives Back supports programs that provide small loans to women who are otherwise excluded from the conventional banking and financial systems. By partnering with local NGOs in India, YGB has grown to assist over 1200 mothers and children with micro-loan programs and educational funds with a minimum 5-year commitment to each person.
Through our official partnership to Yoga Gives Back, we are committed to helping them raise significant funding for their life-changing projects. And we are also providing resources and support to help them spread their global reach and advance their goal of raising awareness and funds to alleviate poverty in India.
Want to get involved? Join Yoga Gives Back's cornerstone #onemillionyogis campaign, which aims to unite Yogis around the world to empower women and children in India. The goal is for one million Yogis to come together to provide economic and academic opportunities to impoverished people in the birthplace of Yoga.


This fund was launched in April 2020, and since then has helped to provide vital cashflow during the COVID-19 global pandemic for Yoga teachers and studios, who run crucially important businesses at the heart of our community. The impact of the pandemic is continuing to be felt Worldwide, so please continue to give what you can afford. We’re asking you in our community to let us know if your Yoga teacher or local studio are in particular need right now. Even if you cannot afford to donate, please take a moment to nominate a recipient below.


We are very proud to support GLAAD, the leading LGBTQ media advocacy organisation. GLAAD rewrites the script for LGBTQ acceptance. As a dynamic media force, GLAAD tackles tough issues to shape the narrative and provoke dialogue that leads to cultural change. GLAAD protects all that has been accomplished and creates a world where everyone can live the life they love.

our contribution

3% of all sales of the Liforme Rainbow Hope Mat via liforme.com will be donated to support our Official Charity Partner, GLAAD, an LGBTQ organisation that works through the media to accelerate LGBTQ acceptance and create a world where everyone is able to express themselves freely.