You Make the Magic: Yoga’s Power is in the Practice
Advanced yoga poses may seem impossible at first but through consistent practice over time they become possible: that’s the transformative magic of yoga.
Read moreOur focus of the month
EXPERIENCE THE MAGIC OF YOGA
White Magic: The New Way to Make Magic on Your Yoga Mat
Introducing Liforme’s White Magic Yoga Mat, designed in collaboration with international yoga teacher Kino MacGregor and benefiting the environmental conservation work of Friends of the Earth.
Read more
Live for More Year in Review: Heading into 2020 Together
In 2019, Liforme’s Live For More blog was all about coming together in gratitude and taking action to fight climate change and promote ethical business.
Read more
Give the Gift of Liforme: Why a Liforme Yoga Mat is the Perfect Gift
Liforme Yoga Mats are the perfect gift for every yogi. Our eco-friendly, extra grippy, alignment-focused mats tick all the boxes.
Read more
Liforme: Why We Do Black Friday
Black Friday doesn’t have to be a black hole of overconsumption and waste if you approach it as a conscious shopper.
Read more
5 Rules of Conscious Shopping: How to Use Your Buying Power for Positive Change
Live by our 5 conscious shopping rules and your purchases will send a powerful message about the kind of world you want to live in.
Read more
Founder’s Message: Why We Banned the C Word (Consumer) at Liforme
Liforme founder James Armitage describes why we will no longer be using the word consumer in our business. The people who buy our yoga mats are so much more!
Read more
How to be a Conscious Shopper (And Flex Your Purchasing Power)
Money talks so make sure that yours sends this important message: the people want ethically made, originally designed, and environmentally conscious choices.
Read more
Introduction to Meditation (For the Yoga Crowd)
Doing yoga opens the door to meditation for a lot of people. If you’re ready, we’ll help you walk through and experience this mind-altering practice.
Read more
Meet Liforme’s Purple Earth Yoga Mat (And Find out Why Purple is the Old Green)
Save the Planet: Liforme Yoga Mats are made from eco-friendly materials and we donate 5% of website sales of our Purple Earth mats to environmental causes. The post Meet Liforme’s...
Read more
Breathe for the Planet: Why Yogis Need Trees and Trees Need Yogis
The time for climate action is now and we believe that Yogis should lead the way. If we look at Yoga’s ethical code, the reasons are clear.
Read more
How to do Low Crescent Lunge Pose (Anjaneyasana) Plus Variations!
Anjaneyasana is a bit tricky because you can do it in a few different ways. Not surprisingly, we take an alignment-based approach that wears best over time. The post How...
Read more
we see you are in UK pounds, we recommend you use our european store - Change store Continue Shopping