Terms and Conditions


By entering and/or using this website you agree to abide by the terms and conditions of use thereof, as set out here or as may be modified by us from time to time. The content of the pages of this website is for your general information and use only. It is subject to change without notice.


The placement of an order online indicates your acceptance of these terms and conditions relating to orders, purchases and delivery. By submitting your order you are offering to buy goods and allowing us to use your personal details for the purpose of supplying those goods. We will only pass on your details to our subcontractors who handle delivery, or as we are otherwise legally required to do.

Goods supplied by liforme.com are not for resale. Liforme Ltd are under no obligation to accept your order and may reject your order (or take other appropriate action) if it comes to light that you are involved in unauthorised reselling of Liforme products. 

Orders of eight or more units are subject to stock availability and discretion as to whether to fulfil and can be cancelled at anytime. 


We make every effort to keep the website up to date so that items on the website are in stock. Sometimes items sell out quicker than expected. We will always try our best to rectify this, and you can always contact us directly via the “Get in touch” link at the footer of our site, and we will see what we can arrange for you.


We will endeavour to deliver goods within the times stated but goods are subject to availability and some delays are out of our control. Any dates we specify for delivery of goods are approximate and we shall not be liable for any losses, costs, damages, charges or expenses caused by any delay. You can rest assured that we will work to rectify any delivery problems with the minimal delay.


If a product is advertised at an incorrect price due to a typographical error or a supplier error we reserve the right to refuse or cancel an order, whether or not said order has been confirmed. In such cases we will make you aware of this and a full refund will be given, if required. All prices on US, Mexico and Puerto Rico sites are shown in US dollars. All prices on Canada site are shown in Canadian dollars. All prices on Europe site are shown in Euros. UK and Rest of World site are shown in Pounds Sterling. Prices in UK and EU are inclusive of VAT (where breakdown of VAT and net pricing is specified). Prices outside of UK and EU do not include any applicable customs duties and/or import taxes. Customers are responsible for these charges if applicable. For more information about this, contact info@liforme.com

Your payment of the price (inclusive of VAT if applicable) and shipping charges must be made in full before dispatch of the Goods. Payment of any customs duties and/or taxes is payable according to the import laws of the destination country.


Unfortunately we are unable to support tax free shopping right now. If you write to us at info@liforme.com we can provide an invoice showing VAT but we are unable to provide 407 VAT refund forms (or handle the related administrative requirements) at this time.


We are proud to support our giving back partners with donations as indicated on the individual products on Liforme.com and as detailed below, as well as other ad hoc and promotional contributions from time to time. 
3% from all sales of Liforme Purple Earth, Travel Mats & Yoga Pads on Liforme.com will be donated to our Official Charity Partner, Friends of the Earth, to ensure that generations to come will enjoy a safer climate, flourishing nature, and healthy air, water and food. Friends of the Earth is a registered charity in England and Wales no. 281681. 
1% from all sales of Liforme Mother Earth Mat on Liforme.com will also be donated to our Friends of the Earth, along with 5 Trees to be planted by our Charity Partner Tree-nation for each sale of the Mother Earth Yoga Mat.
3% from all sales of the Liforme 'Year of the Tiger' Yoga Mat on Liforme.com will be donated to our Official Charity Partner WWF, to support their conservation and campaigning work which is helping to bring our world back to life.
3% from all sales of the Liforme Rainbow Hope Yoga Mat on Liforme.com will be donated to our Official Charity Partner GLAAD, who help to promote LGBTQ+ acceptance.
Each sale of the Liforme Classic Yoga Mat - Aqua will rescue 1kg of plastic waste from our waterways through our partnership with CleanHub, who work towards ending plastic pollution on land and at sea. 
For all the aforementioned product-based donations (and any other ad hoc promotional contributions made), Liforme will donate 3% of the relevant sale value after discounts, tax, commissions, credit card fees and foreign exchange until further notice. The exact amount donated per sale will vary depending on any discount codes applied, tax treatment of the order and territory or any other offer resulting in a lower final sale price to the customer.


Although we will do our best to ensure the accuracy of all the information within the website, we shall not be liable for any damages of any kind resulting from the use of this website. Your use of any information or materials on this website is entirely at your own risk, for which we shall not be liable. It shall be your own responsibility to ensure that any products, services or information available through this website meet your specific requirements.


This website contains material which is owned by or licensed to us. This material includes, but is not limited to, the design, layout, look, appearance and graphics. Reproduction is prohibited other than in accordance with the copyright notice, which forms part of these terms and conditions. All trade marks reproduced in this website which are not the property of, or licensed to, the operator are acknowledged on the website. Unauthorised use of this website may give rise to a claim for damages and/or be a criminal offence.


At Liforme we have our own design team and we do not accept unsolicited designs, inventions, ideas or any other materials. Anyone sending such designs, inventions, ideas or materials to us does so on an unsolicited basis. In the event that we agree to look at any such materials sent in you must accept that Liforme or its associated companies may have developed, or may be developing materials that are similar or identical to your submission and that Liforme has no obligation of any kind concerning those materials if we have created, developed or acquired them independently without reference to your submission.


Rights to re-sell Liforme products are reserved only for approved wholesale customers. If you wish to enquire about becoming an approved wholesale reseller, please email wholesale@liforme.com for information.


From time to time this website may also include links to other websites. These links are provided for your convenience to provide further information. They do not signify that we endorse the relevant third parties and/or website(s). Neither do we have any responsibility for the content of the linked website(s).


Except as may be implied by law where the you (as the buyer) are dealing as a consumer, in the event of any breach of these Terms and Conditions by us (as the seller), your remedies shall be limited to damages which shall in no circumstances exceed the applicable price of the goods sold to you and we shall under no circumstances be liable for any indirect, incidental or consequential loss or damage whatever.


No waiver by us (as the seller), whether express or implied, in enforcing any of our rights under these terms and conditions shall prejudice our rights to do so in the future.


We (as the seller) shall not be liable for any delay or failure to perform any of our obligations if the delay or failure results from events or circumstances outside our reasonable control, including but not limited to acts of God, strikes, lock outs, accidents, war, fire, failure of any communications, telecommunications or computer system, breakdown of plant or machinery or shortage or unavailability of raw materials from a natural source of supply, and we shall be entitled to a reasonable extension of our obligations.


If any term or provision of these Terms and Conditions is held invalid, illegal or unenforceable for any reason by any court of competent jurisdiction such provision shall be severed and the remainder of the provisions hereof shall continue in full force and effect as if these Terms and Conditions had been agreed with the invalid illegal or unenforceable provision eliminated.


Please contact us if we can be of any assistance. E-mail info@liforme.com with any enquiries.


At www.liforme.com we are proud to offer a fast and efficient online shopping service. If for any reason you are dissatisfied with the service you have received, please contact us. We do need to know if things go wrong so we can continue to improve our customer service. All complaints will come through our Head Office in London, where they will be addressed and dealt with. E-mail info@liforme.com. Letters can be sent c/o Forum 2n, Centro Forum, 74-80 Camden Street, London, United Kingdom, NW1 0EG.


Liforme Ltd, company number 06745690. Registered in England and Wales. The registered office is Forum 2n, Centro Forum, 74-80 Camden Street, London, United Kingdom, NW1 0EG.


These Terms and Conditions shall be governed by and construed in accordance with the law of England and the parties hereby submit to the exclusive jurisdiction of the English courts.


It is important to note that we do not give any guarantees about the use and/or safety of our products. All users of our products use them at their own risk fully acknowledging that Yoga and other physical exercise is performed with associated risk of bodily injury, and we at Liforme cannot be responsible or liable for any such injury caused to any users of our products. By purchasing a mat from Liforme directly or via any of our re-sellers or agents, you agree to waive any and all claims against us with regard to any physical (or other) injuries sustained or loss or damage suffered as a direct or indirect result of using our products.


The AI chatbot on liforme.com is designed to assist with general inquiries and provide information, but its responses may not always be accurate or up-to-date. Information provided should not be relied upon as professional advice and Liforme is not responsible for any incorrect or misleading information shared by the chatbot . Liforme shall not be liable for any damages of any kind resulting from the use of the chatbot. Your use of any information from the chatbot is entirely at your own risk, and it is your own responsibility to ensure that the information available through the chatbot meets your specific requirements.


  1. By purchasing a Liforme Gift Card, you are agreeing to the Liforme Gift Card terms and conditions.
  2. Liforme Gift Cards can be purchased here.
  3. Liforme Gift Cards are redeemable at liforme.com only.
  4. Liforme Gift Cards can be redeemed online as a method of payment at the checkout. You will need to enter the gift voucher number when prompted during the checkout.
  5. Discount codes cannot be applied when purchasing a Liforme e-gift card. However, the e-gift card value can be redeemed against Liforme.com purchases including those with discount codes applied.
  6. No change will be given when using a Liforme Gift Card for an amount exceeding the order value. Instead the balance will remain on your Liforme Gift Card and you can use this for another purchase within the validity period of the gift card.
  7. Gift cards are valid for 12 months from the date of purchase.
  8. No fees of any kind will be imposed on purchasers or recipients of Gift Cards.
  9. You may not return or cancel your Liforme Gift Card after it is received. Customers who wish to cancel an Gift Card purchase order prior to its delivery to a recipient should contact the Customer Experience Team at info@liforme.com.
  10. If your Gift Card has been copied or stolen, please contact the Customer Experience Team at info@liforme.com. Gift Cards lost or stolen can only be replaced if you have your original proof of purchase.
  11. Liforme Gift Cards cannot be reloaded, resold, transferred for value, or redeemed for cash.
  12. You may not use a Liforme Gift Card to purchase another Liforme Gift Card.
  13. Liforme Gift Cards may be paid for with a valid VISA, MasterCard, Discover, American Express, or with PayPal.
  14. Liforme is not responsible for Liforme Gift Cards that cannot be delivered due to a mistake in the information entered by the customer. Please check to make sure the email address of the recipient is correct and contact our Customer Experience Team if the recipient did not receive their Liforme Gift Card.
  15. If your Liforme Gift Card is faulty or is not redeemable at checkout despite is being purchased and used correctly and in accordance with our terms and conditions, we will send you a new Liforme Gift Card.
  16. Liforme Gift Cards cannot be refunded for any reason. This does not affect your statutory rights.
  17. Liforme reserves the right to remove gift messages that are deemed offensive or inappropriate.


See terms and conditions relating to use of the Yoga Retreats & Events Guide


Our Refer a Friend programme is powered by Mention Me. See full terms and conditions here


Discount codes provided to Liforme's ambassadors and certain other discount codes (in Liforme's discretion) are not valid for use on gift cards, bundles (where a discount is already applied) or to other products from time to time in Liforme's discretion.


Participants have the opportunity to win a Liforme Yoga Mat. This giveaway is open to all individuals who subscribe to our mailing list via the Giveaway campaign running on the Meta platform. To enter the giveaway, participants are required to complete the subscription form with their name and email address. Each participant is allowed one entry only, and multiple entries from the same individual, as determined by email address, will result in disqualification.

Entries will be monitored and attributed to unique users based on the email address provided upon subscription. It is the entrant’s responsibility to ensure that their email address is valid and capable of receiving communications from us. The winner of the giveaway will be selected randomly from the pool of eligible entrants and will be notified via the email address provided at the time of entry. We aim to contact the winner by the end of the month in which the giveaway takes place. This date is subject to change to accommodate for national holidays.

By entering this giveaway, participants agree to be bound by these terms and conditions. This promotion is in no way sponsored, endorsed, administered by, or associated with Meta or its affiliates. We reserve the right to modify, suspend, or terminate the giveaway if necessary. Participant information will be used in accordance with our privacy policy, primarily for the administration of the giveaway.


In cooperation with Klarna Bank AB (publ), Sveavägen 46, 111 34 Stockholm, Sweden, we offer you the following payment options.

Payment is to be made to Klarna:

  • Pay in 30 days
  • Pay Later in 3

Further information and Klarna’s user terms you can find here. General information on Klarna can be found here. Your personal data is handled in accordance with applicable data protection law and in accordance with the information in Klarna's privacy statement. 

Liforme Ltd is not a lender and acts only as an introducer. The credit product is
provided by Klarna Bank AB (publ). Credit is only available to permanent UK residents aged 18 and over, depending on their status. Terms and conditions apply. Please note that Pay in 30 days and Pay in 4 instalments are not regulated by the FCA. 


Liforme reserves the rights at its sole discretion to modify, suspend or cancel any order made as part of the Liforme Special Offers Programme. We also reserve the right to email the customer to check if they are applicable to receive this offer. 

Please note codes cannot be used in conjunction with any other offer and during promotional periods, Liforme reserves the rights at its sole discretion to modify, suspend or cancel active codes during this period. 


This promotion runs for a limited time only, and is subject to removal or change with no notice. This promotion offers 50% off the cheapest product in the cart. The discount is only applied once the relevant discount code has been applied at checkout. The 50% off discount, cannot be applied to Bundles, Gift cards, Liforme X You Custom Yoga Mats or any already discounted items. For the avoidance of any doubt, this currently refers to our Rainbow Mat Collection. 

Please note Liforme reserves the right in its discretion to refuse any orders that are potentially fraudulent or contain more than 4 units are subject to review and cancellation in Liforme’s discretion.  


This promotion runs from Tuesday 11th June and is subject to change with no notice. The promotion offers up to 30% off selected items.

During this sale event, customers who purchase 2 Yoga Mats or Travel Mats will qualify for an additional 15% off and those who purchase 3+ Yoga Mats or Travel Mats will qualify for an additional 20% off the discounted total. Liforme may amend discounts at any time, due to stock levels or for any other reason.

For customers who elect to join the Liforme community by signing up to the Liforme newsletter, they will have the option after checkout to select one of 7 charitable causes. If the charitable cause selected is Friends of the Earth, Yoga Gives Back, GLAAD, Racial Diversity in Yoga Programme or WWF, Liforme will donate 3% of the net sales value of their purchase to the chosen charity (for further details on these causes, please see charity donation section below). The 3% donation will be calculated based on the total purchase price paid by the customer for their order, after deduction of discounts, applicable taxes and a fixed sum of 3% of the total purchase price paid by the customer to cover credit card fees and foreign exchange charges and variances. The exact amount donated per sale will therefore vary depending on the final discount applied, the tax treatment of the order and the total value of the order.  If you select Tree-Nation as the charitable cause, 5 trees will be donated by Liforme in your name to one of Tree-Nation’s accredited reforestation projects globally and you will receive an email from Tree-Nation with instructions about how to create your forest and plant your trees. If you select CleanHub as the charitable cause, through our partnership with CleanHub we will rescue 1kg of plastic waste from our waterways, who work towards ending plastic pollution on land and at sea. 

Please note that the 3% donation, tree planting and plastic removal components of this sale event supersedes and replaces any product-specific percentage donations or tree planting donations normally run by Liforme outside of the period of this sale/promotion, including in relation to the Liforme Rainbow Hope mat range, Liforme Purple Earth mat range, Liforme Mother Earth mat, the Liforme Year of the Tiger mat. 

During this sale event, only personalised discount codes related to Liforme ambassadors and the Liforme ‘Special Offers’ Programme may be used to obtain any additional discounts in addition to the on-site discount, except for select additional codes expressly authorised by Liforme on a case by case basis. For the avoidance of doubt, any discount codes relating to Liforme’s ‘Refer a Friend’ Programme, or any other customer loyalty programmes/offers run by Liforme, including Yoga teacher discounts, shall be temporarily suspended during the course of this sale/promotion event but will be available to be used again following the event's conclusion. Any discount codes used on top of on-site discounts to purchase orders containing more than 4 units or any orders containing more than 6 units are subject to review and cancellation in Liforme’s discretion.