How we collect
When you place an order with Liforme
When you create an account on Liforme website
When you sign up for the Liforme newsletter
When you have email or live chat correspondence with us
When you engage in social media exchanges with us and partners
When you sign up with us at events
When you share our content via links
What we collect
We may collect the following information:
Your name Contact information;
email address and phone number, Billing address, Delivery address, Order items, Payment method (any payment details are collected and encrypted directly by our payments processor, not by Liforme)
Information you give in interactions with us via email and social media Attendance at partner events Information from cookies; please see cookie information for more detail IP address of your computer or device
The device you use (phone/laptop) to access our website
Entry details for Liforme supported competitions
What we do with the information we collect
We're committed to providing the best customer experience possible and use your information to make it easier for you to navigate our website, have information tailored to you and deal with the specifics of your Liforme order. We hold your personal information in line with our retention policy which details how we only hold it for as long as required.
This is how we use your data:
Fulfilment of your order
See your order through to delivery, contacting you with information about the purchase along the way. Order details are shared with our order software, warehouses and delivery companies to get the order out to you.
Engagement with you
Where you have given consent, share our monthly newsletter with you.
Send you information about new products, special offers or other information related to your purchase you may find interesting
Use your details to show you advertising on social media platforms (Instagram and Facebook) or other websites you visit using the third party software Adroll and Smartly.
To make our business more efficient, we may aggregate personal information and use anonymised sample data for purposes including testing our IT systems, research, data analysis, improving our site and developing new products and services. We may share this anonymised information with professional third parties business services under contract.
To help us run an efficient business, we may share your personal information with other professional service providers such as marketing agencies, advertising partners and website hosts, all of whom will not be able to use your data in any way other than the ways directed by us.
In order to be able to offer you Klarna’s payment options, we will pass to Klarna certain aspects of your personal information, such as contact and order details, in order for Klarna to assess whether you qualify for their payment options and to tailor the payment options for you.