Privacy Policy

We love our Yogi community and care about ensuring that your privacy is protected. Any information we collect on you will only ever be used in accordance with this privacy policy. We regularly review this privacy policy and any updates will be published on this page.

Your information
How we collect

When you place an order with Liforme

When you create an account on Liforme website

When you sign up for the Liforme newsletter

When you have email or live chat correspondence with us

When you engage in social media exchanges with us and partners

When you sign up with us at events

When you visit our website; we may use cookies to make the website work for you and remember your preferences; please see cookie information for more detail

When you share our content via links

What we collect

We may collect the following information:

Your name Contact information;

email address and phone number, Billing address, Delivery address, Order items, Payment method (any payment details are collected and encrypted directly by our payments processor, not by Liforme)

Information you give in interactions with us via email and social media Attendance at partner events

Information from cookies (please feel free to contact us at, if you would like us to remove your cookie data and we will happily action this for you).

IP address of your computer or device

The device you use (phone/laptop) to access our website

Entry details for Liforme supported competitions

What we do with the information we collect

We're committed to providing the best customer experience possible and use your information to make it easier for you to navigate our website, have information tailored to you and deal with the specifics of your Liforme order. We hold your personal information in line with our retention policy which details how we only hold it for as long as required.

This is how we use your data:

Fulfilment of your order
See your order through to delivery, contacting you with information about the purchase along the way. Order details are shared with our order software, warehouses and delivery companies to get the order out to you.

Engagement with you
Where you have given consent, share our monthly newsletter with you.
Send you information about new products, special offers or other information related to your purchase you may find interesting
Use your details to show you advertising on social media platforms (Instagram and Facebook) or other websites you visit using the third party software Adroll and Smartly.

If you have provided your phone number and consented to SMS communication, we will send you relevant SMS messages including updates on new products and special offers, as well as abandoned cart messaging, if applicable. SMS opt-in data and consent will not be shared with any third parties.

Business Improvement
To make our business more efficient, we may aggregate personal information and use anonymised sample data for purposes including testing our IT systems, research, data analysis, improving our site and developing new products and services. We may share this anonymised information with professional third parties business services under contract.

To help us run an efficient business, we may share your personal information with other professional service providers such as marketing agencies, advertising partners and website hosts, all of whom will not be able to use your data in any way other than the ways directed by us.

Tracking details

Rakuten Advertising 3rd party cookie:

Cookie ID: rmuid | Targeting Cookies used by Rakuten Advertising Affiliate Network. | Expires within 365 days

What they collect

In order to be able to offer you Klarna’s payment options, we will pass to Klarna certain aspects of your personal information, such as contact and order details, in order for Klarna to assess whether you qualify for their payment options and to tailor the payment options for you.

General information on Klarna you can find here. Your personal data is handled in accordance with applicable data protection law and in accordance with the information in Klarna’s privacy policy.

What they collect

In order to be able to offer planting tree initiatives with Tree-Nation, we will pass to Tree-Nation certain aspects of your personal information, such as your name and your email address, in order for Tree-Nation to send out their tree-gift email reminders to you.

Your personal data is handled in accordance with applicable data protection law and in accordance with the information in Tree-Nation's privacy policy.