Privacy Policy

We love our Yogi community and care about ensuring that your privacy is protected. Any information we collect on you will only ever be used in accordance with this privacy policy. We regularly review this privacy policy and any updates will be published on this page. Last update: May 2018

To make it really clear what we collect on you and how we use it, we have set it out below:

  • When you place an order with Liforme
  • When you create an account on Liforme website
  • When you sign up for the Liforme newsletter
  • When you have email or live chat correspondence with us
  • When you engage in social media exchanges with us and partners
  • When you sign up with us at events
  • When you visit our website; we may use cookies to make the website work for you and remember your preferences; please see cookie information for more detail
  • When you share our content via links

We may collect the following information:

  • Your name
  • Contact information; email address and phone number
  • Billing address
  • Delivery address
  • Order items
  • Payment method (any payment details are collected and encrypted directly by our payments processor, not by Liforme)
  •  Information you give in interactions with us via email and social media
  • Attendance at partner events
  • Information from cookies; please see cookie information for more detail
  • IP address of your computer or device
  • The device you use (phone/laptop) to access our website
  • Entry details for Liforme supported competitions

We're committed to providing the best customer experience possible and use your information to make it easier for you to navigate our website, have information tailored to you and deal with the specifics of your Liforme order. We hold your personal information in line with our retention policy which details how we only hold it for as long as required.

This is how we use your data:

Fulfilment of your order
See your order through to delivery, contacting you with information about the purchase along the way. Order details are shared with our order software, warehouses and delivery companies to get the order out to you.

Engagement with you
Where you have given consent, share our monthly newsletter with you.
Send you information about new products, special offers or other information related to your purchase you may find interesting
Use your details to show you advertising on social media platforms (Instagram and Facebook) or other websites you visit using the third party software Adroll and Smartly.

Business Improvement
To make our business more efficient, we may aggregate personal information and use anonymised sample data for purposes including testing our IT systems, research, data analysis, improving our site and developing new products and services. We may share this anonymised information with professional third parties business services under contract.
To help us run an efficient business, we may share your personal information with other professional service providers such as marketing agencies, advertising partners and website hosts, all of whom will not be able to use your data in any way other than the ways directed by us.


The length of time we keep your personal data depends on what it is and whether we have an ongoing business need to retain it (for example, to provide you with updates you've requested or to comply with applicable legal, tax or accounting requirements). We'll retain your personal data for as long as we have a relationship with you and for a period of time afterwards where we have an ongoing business need to retain it, in accordance with our data retention policies and practices. Following that period, we'll make sure it's deleted or anonymised.


We are careful with all the personal information you share with us and only use it for the purposes set out in this policy. We ensure that all third party platforms and services that we share your details with guarantee the security of your information.


A cookie, pixel or tag (collectively referred to as cookies) is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps websites operate, analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.


Cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies, though there are some cookies which are necessary for our website to be able to operate fully.

If you want to delete any cookies that are already on your computer, the “help” section in your browser should provide instructions on how to locate the file or directory that stores cookies. Further information about cookies can be found at

These are the categories of different cookies and the main ones we use:

Strictly Necessary cookies 

Most common

These are cookies that allow you to use different parts of our site. Without them different features that you have requested cannot be provided for example adding your purchase to the checkout.



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Functional cookies 


These help us to make your experience within our site more personal. For instance, knowing if you have been on the site or interact with our livechat so that messages for new visitors are not displayed to you.




Analytics cookies


These help us to track how people are using our site. They help us to know what pages people are using most and how users navigate around the site, we use this information to make informed decision about how we can improve the user experience of our site. The information we get using these cookies is anonymous.





Third party cookies


These can be things like Adroll for retargeting outside of Liforme website, referral tracking with Refersion, Facebook pixels that connect to your profile and Google analytics which support marketing decisions.  








We may reference other websites on our website but please remember that we do not have control of these other sites so please be cautious and be aware that this privacy policy does not cover these external sites. Always check the privacy statement of websites for specific information about their terms.


We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so.

You have control over your personal information and how you share it.

  • You can Opt-in for our newsletter and unsubscribe at any point
  • You can amend the cookies on you, see Cookie description above

You have the following rights around the personal information we hold about you, full information on these can be found here:

  • Right to be Informed about how your personal information is used
  • Right of Access to your personal information - you may request details of personal information which we hold about you. A small fee will be payable. If you would like a copy of the information held on you please write to [email protected]
  • Right to Amend personal information held about you - if you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the below address. We will promptly correct any information found to be incorrect
  • Right to Erase all personal information held about you
  • Right to Restrict the processing of your personal information
  • Right to request Portability of your personal data for it to be passed onto third party
  • Right to object to personal information being processed
  • Right to object to automated decision making and profiling
  • Right to lodge complaint with supervisory authority

Please contact us if you have any questions about our privacy policy or information we hold about you:

  • By Email [email protected]
  • Liforme Data Controller, Unit A 10 Belmont Street, London, NW1 8HH, United Kingdom