You Make the Magic: Yoga’s Power is in the Practice
Advanced yoga poses may seem impossible at first but through consistent practice over time they become possible: that’s the transformative magic of yoga.
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EXPERIENCE THE MAGIC OF YOGA
White Magic: The New Way to Make Magic on Your Yoga Mat
Introducing Liforme’s White Magic Yoga Mat, designed in collaboration with international yoga teacher Kino MacGregor and benefiting the environmental conservation work of Friends of the Earth.
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Founder’s Message: Why We Banned the C Word (Consumer) at Liforme
Liforme founder James Armitage describes why we will no longer be using the word consumer in our business. The people who buy our yoga mats are so much more!
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Meet Liforme’s Purple Earth Yoga Mat (And Find out Why Purple is the Old Green)
Save the Planet: Liforme Yoga Mats are made from eco-friendly materials and we donate 5% of website sales of our Purple Earth mats to environmental causes. The post Meet Liforme’s...
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Breathe for the Planet: Why Yogis Need Trees and Trees Need Yogis
The time for climate action is now and we believe that Yogis should lead the way. If we look at Yoga’s ethical code, the reasons are clear.
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Express Yourself: How Yoga Helps You Say What You Wanna Say
Yoga practices, including asana and meditation, help reconnect us to our bodies, minds, and voices. Learn how Yoga can help you express yourself.
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Santosha: Finding Contentment Takes More than a Listicle
Have you heard of the Yoga principle of Santosha? It means contentment. If you’re wondering what that has to do with stretching and breathing, read on.
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How to Make Gratitude More than an Attitude
We often hear about having an “attitude of gratitude,” but we think that’s only the first step. Turning attitudes into actions is much more impactful.
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Mark Das on Handstands, Teaching Yoga Online, and Travelling Light
We go deep with Yoga handstand specialist Mark Das, covering his practice and teaching. If you want to learn to hand balance, his online program may be for you.
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Why Go on a Yoga Retreat?
Going on a Yoga Retreat is more than just a vacation. Here’s why taking a break from the everyday promotes positive change.
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Liforme’s Earth Day Message: Protect Earth’s Life Forms
At Liforme, we run an environmentally ethical business through our products, raising awareness in the Yoga community, and supporting Friends of the Earth.
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All Creatures Great and Small: What You Can Do to Protect Earth’s Species
Yogis, step up on Earth Day! It’s time we all started thinking of ourselves as environmentalists because the consumer decisions we make have a lot of power.
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