Our focus of the month

Breathe for the planet

Posted in: Inspire Love-Liv

Breathe for the Planet: Why Yogis Need Trees and Trees Need Yogis

The time for climate action is now and we believe that Yogis should lead the way. If we look at Yoga’s ethical code, the reasons are clear. The post Breathe...

Read more

Posted in: Live Love-Liv

How to Bring Love, Gratitude, and Happiness to Your Yoga Mat (Liforme’s Expressions Collection Makes it Easy!)

Liforme’s Expressions Collection includes our Love, Gratitude, and Happiness Mats. These bright-coloured beauties elevate your practice and lift your mood. The post How to Bring Love, Gratitude, and Happiness to...

Read more

Posted in: Love-Liv Practice

How to do Camel Pose (Ustrasana)

Camel Pose is a favourite of ours for its wonderful heart-opening effects. Find out how this backbend is accessible to beginners and advanced Yoga students alike. The post How to...

Read more

Posted in:Inspire Love-Liv

Founder’s Message: Why We Banned the C Word (Consumer) at Liforme

Liforme founder James Armitage describes why we will no longer be using the word consumer in our business. The people who buy our yoga mats are so much more!

Read more

Posted in:Live Love-Liv

How to be a Conscious Shopper (And Flex Your Purchasing Power)

Money talks so make sure that yours sends this important message: the people want ethically made, originally designed, and environmentally conscious choices.

Read more

Posted in:Live Love-Liv Reflect

Introduction to Meditation (For the Yoga Crowd)

Doing yoga opens the door to meditation for a lot of people. If you’re ready, we’ll help you walk through and experience this mind-altering practice.

Read more

Posted in:Inspire Love-Liv

Meet Liforme’s Purple Earth Yoga Mat (And Find out Why Purple is the Old Green)

Save the Planet: Liforme Yoga Mats are made from eco-friendly materials and we donate 5% of website sales of our Purple Earth mats to environmental causes. The post Meet Liforme’s...

Read more

Posted in:Love-Liv Practice

How to do Low Crescent Lunge Pose (Anjaneyasana) Plus Variations!

Anjaneyasana is a bit tricky because you can do it in a few different ways. Not surprisingly, we take an alignment-based approach that wears best over time. The post How...

Read more

Posted in:Inspire Love-Liv

Express Yourself: How Yoga Helps You Say What You Wanna Say

Yoga practices, including asana and meditation, help reconnect us to our bodies, minds, and voices. Learn how Yoga can help you express yourself. The post Express Yourself: How Yoga Helps...

Read more

Posted in:Love-Liv Practice

How to do Side Crow Pose (Parsva Bakasana)

Side Crow Pose is such an important building block in the Yoga practice of arm balancing. We go through step by step so you can get those toes off the...

Read more

Posted in:Love-Liv Practice

How to do Grasshopper Pose

Grasshopper Yoga Pose looks very complicated but if you break it down it becomes more possible. We’re illustrating each step so you can really see how to do it. The...

Read more

Posted in:Inspire Live Love-Liv

Santosha: Finding Contentment Takes More than a Listicle

Have you heard of the Yoga principle of Santosha? It means contentment. If you’re wondering what that has to do with stretching and breathing, read on. The post Santosha: Finding...

Read more